Our Digital Archive
This is a living record of our work and observations. We actively update these articles as technology and marketing strategies evolve to ensure the foundational principles remain current and relevant.
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Matterport & ChatGPT: A Professional Guide to 3D Virtual Tours (2025)
An expert analysis clarifying ChatGPT's explanation of Matterport. Get the professional guide to the 2025 workflow, industry uses, and the real difference between a tour and a digital twin.
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Using the iPad Pro for Matterport 3D Scanning: A Professional's Guide
A technical guide for professionals on using the Apple iPad Pro (M1 to M5) for Matterport 3D scanning, detailing why 16GB RAM is essential for quality and stability.
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Matterport on Android: A 2025 Guide for Professionals & Enthusiasts
The introduction of the Android app democratized 3D scanning, enabling a vast new audience to access the platform through a tiered approach, allowing users to start with the device in their pocket and scale up as their needs grow.
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Demystifying Matterport: A Guide to Scanning Without a Pro Camera
A tour made with a phone or 360 camera is an excellent visual tour, great for marketing. A tour made with a Pro camera is a true digital twin—a dimensionally accurate data asset suitable for construction and professional documentation.
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Anatomy of a Professional Matterport Scan: A 2025 Guide
The process is a blend of meticulous on-site work and powerful cloud processing. This guide demystifies the professional scanning process using the Matterport Pro2, from pre-scan consultation to final digital twin delivery.
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A Curated Guide to AR, VR, and XR Resources for 2025
The market has decisively moved away from smartphone-based VR towards powerful standalone headsets, while the introduction of Apple's Vision Pro has pushed the conversation towards "Spatial Computing."
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Apple Vision Pro, M5 Chip, and the Future of Immersive Tech
An in-depth analysis of the upgraded Apple Vision Pro with the M5 chip, its impact on the VR/AR landscape, ergonomics, and what it means for professional applications.
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Google Ad Grants for Non-Profits: The Complete 2025 Guide
To use AI-powered Smart Bidding, you must have meaningful conversion actions tracked on your website. This is the single most important technical requirement for a successful modern Ad Grant account.
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The Adostrophe Journey: From E-Commerce to a Full-Service Digital Agency
Growing geopolitical tensions and complexities in the import supply chain made the hardware resale business challenging. Simultaneously, our interest shifted toward professional-grade immersive technology, prompting a strategic pivot.
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Getting Started with Google Ads in 2025: A Beginner's Guide (Then & Now)
Think of it this way: Your job as the advertiser is to be the Architect. You define the goal and provide the materials. Google's AI is the Interior Designer. It takes your materials and arranges them in front of the perfect audience.
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The Digital Marketer's Bookshelf: Essential Resources for 2025
In digital advertising, knowledge has a short half-life. The platforms, policies, and privacy regulations that define our industry evolve at a relentless pace. Continuous learning is not just beneficial; it is a fundamental requirement.
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From the Archives: A 2015 Valentine's Day PPC Strategy & The Art of Competitive Bidding
A common internal tactic was the "competitive dedupe." This was an aggressive strategy: acquire a keyword list from a top competitor's account and run it against your own, identifying any non-branded terms you were missing.
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From the Archives: Anatomy of a 2015 Super Bowl PPC Campaign
The strategy for non-sponsor brands was to leverage the seasonal spike to advertise their own products, capturing the massive halo effect of the Super Bowl by targeting ancillary demand for food, travel, and merchandise.
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From the Archives: A 2014 Google Ads Strategy for 'Avengers: Age of Ultron'
For an ensemble like *The Avengers*, the search volume for character names (Iron Man, Hulk) and the franchise (Marvel) often dwarfs that of the individual actors. The strategy must prioritize keywords that match how the audience actually thinks.