Service · Ad Grants for nonprofits
Ten thousand dollars a month in free advertising, actually put to use.
Managing Google's Ad Grant program for nonprofits, most recently for the Suicide Prevention India Foundation and QPR India, both supported pro bono.
How it works
Four steps.
Check eligibility
Registration and Google for Nonprofits validation, confirmed before anything else.
Get the site Ad Grant–compliant
Site speed and structure requirements are stricter than people expect. This is usually where accounts get rejected.
Set up campaigns within the program's rules
The Ad Grant has its own stricter rule set compared to a standard Google Ads account.
Keep it compliant
Google actively suspends accounts that drift out of compliance. Someone needs to be watching, ongoing.
Recent work
Pro bono, on the record.
Suicide Prevention India Foundation
Ad Grant management since 2018; the static site rebuild came later.
QPR India
Ad Grant and digital support, alongside SPIF.
Pricing
What it costs a nonprofit.
One package, never split: eligibility paperwork, website setup where needed, campaign builds, and monthly management of the full $10,000 grant. Setup is included with management — configured accounts are never handed over to run unmanaged.
Same Pro2 camera, same editing, same delivery as commercial work. Travel included anywhere in India; Matterport hosting billed separately.
For causes where even the nonprofit rate is out of reach, ask. SPIF.in — India's suicide prevention platform — runs on this basis.
Before you ask
Nonprofits, specifically.
What is the Google Ad Grant, exactly?
A program where Google gives eligible nonprofits up to $10,000 a month in search advertising credit: not cash, but real visibility, at no cost.
Is our nonprofit eligible?
Eligibility depends on registration status and country. Worth checking against Google for Nonprofits' current criteria, or asking directly.
Why do so many nonprofits lose their Ad Grant?
Usually compliance, not fundraising performance: things like click-through-rate minimums, keyword-quality rules, and site-speed requirements that are easy to drift out of without someone actively watching the account.
Do you do pro bono work?
Yes, selectively. The Suicide Prevention India Foundation and QPR India have both been supported pro bono.
Start a project
Tell us about the organization, or the space.
Most replies come within a day. Most enquiries start with a short email.
Email info@adostrophe.com