Non-Profits
Maximizing the Google Ad Grant for Non-Profits
A strategic guide for non-profits on transforming the $10,000/month Google Ad Grant into a powerful engine for growth.
Read MoreDigital Services for Non-Profits
We help non-profits amplify their mission with our specialized digital services, focusing on expert Google Ad Grant management to drive meaningful impact.
The Google Ad Grant Program
The Google Ad Grant is a philanthropic program providing eligible non-profits with up to $10,000 USD per month in in-kind advertising credits for Google Search. Since its inception, Google has provided billions of dollars in free advertising to help organizations amplify their message.
This resource allows a non-profit to display ads on Google search results pages, connecting them with people actively searching for relevant causes, information, and opportunities to help.
From Clicks to Impact
How the Ad Grant Serves Your Mission
A well-managed Ad Grant account translates a monthly ad budget into tangible outcomes that support your organization's goals.
Attract Donors
Run targeted campaigns to reach individuals searching for opportunities to donate, increasing your funding and supporter base.
Mobilize Volunteers
Promote volunteer opportunities to a local or global audience, connecting with people who have the skills and passion to help.
Expand Your Reach
Raise awareness for your cause, educate the public, and drive traffic to important content, petitions, and event registrations.
Why Experienced Management Matters
Industry data shows a majority of Ad Grant accounts spend less than 10% of their available budget. This is often due to the complexity of the platform and its strict compliance policies.
- Compliance Management: We proactively manage key policy requirements, such as maintaining a 5% account-wide click-through rate (CTR) and setting up valid conversion tracking.
- Budget Utilization: Our goal is to responsibly and effectively utilize as much of the $10,000 monthly budget as possible to drive meaningful traffic and conversions.
Website Support for Compliance
A high-quality, functional website is a prerequisite for the Ad Grant program. If your current site does not meet Google's standards, we can help.
We build modern, multi-page websites for non-profits that are designed to perform at an enterprise level. Our service includes excellent Core Web Vitals, comprehensive schema markup, and optional ongoing SEO management.
Learn About Our Web Dev Services
Our Commitment
Accessible Services for Global Non-Profits
Our fee structure is designed to be accessible. For organizations with significant budget limitations, we offer our services at low or no cost, determined on a case-by-case basis.
Low-Cost Monthly Management
We offer Ad Grant management at a flat monthly rate to cover the work required to manage the advertising credit effectively while maintaining compliance. We do not turn away genuine non-profits due to budget limitations.
Discuss Your SituationFrequently Asked Questions
What is the Google Ad Grant and is my non-profit eligible?
The Google Ad Grant provides eligible non-profits with $10,000 USD of in-kind advertising credits per month. To be eligible, your organization must be a registered non-profit, validated by a local TechSoup partner (like NASSCOM Foundation in India), and cannot be a hospital, school, or government entity.
How do we apply for the Google Ad Grant in India?
The process starts with getting validated by the NASSCOM Foundation. Once you receive a validation token, you apply for a Google for Nonprofits account. After approval, you can activate the Ad Grants product. We can guide you through this entire application process free of charge.
Why pay for management of a 'free' $10,000 grant?
While the ad spend is free, maximizing its impact and staying compliant with Google's strict rules (like maintaining a 5% click-through rate) requires expertise. Professional management ensures your account remains active and that the full $10,000/month is used effectively to drive your mission-critical goals, such as donations and volunteer sign-ups.
Related Insights
From Our Non-Profit & Digital Marketing Blog
Explore our strategic guides on maximizing the Ad Grant, building a complete digital ecosystem, and optimizing your campaigns.
Amplify Your Non-Profit's Mission
We are ready to discuss how our digital services can support your organization's important work. Please get in touch to start a conversation.