Digital Services for Non-Profits

We provide digital services tailored for non-profits, with a focus on managing the Google Ad Grant. Our goal is to help your organization use these tools to reach more people, attract donors, and mobilize volunteers.

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A Resource for NGOs

The Google Ad Grant Program

For eligible non-profit organizations, the Google Ad Grant provides up to $10,000 USD per month in in-kind search advertising credits. This resource allows a non-profit to display ads on Google search results pages when people are searching for relevant causes and terms.

This advertising budget can be used to:

  • Raise awareness for your mission and programs.
  • Attract potential donors and supporters.
  • Recruit volunteers for specific initiatives.
  • Promote campaigns, events, or appeals.
Application Process

How to Get Started with the Google Ad Grant

The process for activating the Ad Grant involves a few key steps. We can provide guidance at each stage.

1. Get Validated as a Non-Profit

Your organization must first be validated as a non-profit through a local TechSoup partner (e.g., NASSCOM Foundation in India). This confirms your charitable status.

2. Apply for Google for Nonprofits

With your validation token, you can apply for a Google for Nonprofits account, which is the master account for accessing Google's free tools.

3. Activate Ad Grants & Grant Access

Once approved, you activate the Ad Grants product. You can then provide manager access to an agency to handle the account setup and ongoing management.

Connecting Your Digital Efforts

A Broader Digital Approach for NGOs

The Google Ad Grant is most effective when it is part of an integrated digital strategy, with your website serving as the central hub for all activities.

  • A Functional Website: A fast, secure, and mobile-friendly website is a core requirement for the Ad Grant program.
  • SEO & Content: Organic search traffic driven by informational content and impact stories complements paid advertising.
  • Community Engagement: Social media and email are used to build and maintain relationships with supporters.
  • Digital Transparency: For NGOs with physical facilities, Matterport 3D tours can show donors where their contributions are being used.
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Our Approach

Management Services for Non-Profits

We are committed to supporting non-profit missions. Our fee structure for Ad Grant management is designed to be accessible for organizations of various sizes.

Low-Cost Monthly Management

We offer our Ad Grant management services at a low, flat monthly rate. This fee covers the time and knowledge required to effectively manage the $10,000 monthly credit while maintaining compliance with Google's policies.

We do not turn away genuine non-profits due to budget limitations.

Please note: For compliance, every client must be invoiced. For organizations with severe budget limitations, we can discuss a minimal invoicing arrangement to cover basic operational costs. Our goal is to ensure your mission gets the digital reach it needs.

Discuss Your Situation

Discuss Your Non-Profit's Needs

We are available to discuss how our digital services can support your organization's mission. Please get in touch to start a conversation.

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