Service · Google Ads management
Twenty years of the same job changing shape.
Search marketing since 2004, starting on Yahoo and Overture, years before Google Ads existed under that name. Still doing it, for accounts of every size.
How it works
Three steps.
Audit the account as it stands
Structure, targeting, and tracking, checked before spending another rupee.
Fix what's actually wrong
Often the account was never broken by low budget. It was broken by structure.
Manage it, and show the numbers
Reporting that's meant to be read, not a dashboard nobody opens.
On record
A review from 2015, still true.
"Niranjan set up Google AdWords for us and what a job he did — first class. He is the man for AdWords and anything Google-advertising related."
Wendy Laws · retailer, Tin Sign Factory Australia
Ongoing
Monthly management, not just setup.
A Google Ads account isn't a thing you set up once. Bids drift, search terms change, and money quietly leaks into queries that never should have matched. Ongoing management starts with a real audit of the existing account (what's actually converting, what's silently wasting spend), then a monthly rhythm of optimization, negative keyword pruning, and a plain-language report of what changed and why. Managed accounts go back to 2004-era search: this is the longest-running service here.
A full audit of the existing account, or a clean build of a new one — structure, conversion tracking, negative keyword foundations.
Daily monitoring, optimization, negative keyword pruning, and a plain-language monthly report. Month to month, no lock-in.
Performance targets are agreed in writing up front. Miss them in a given month, and that month's management fee is waived. And the account is yours: you keep 100% ownership and access, always.
Before you ask
Google Ads, specifically.
Do you require a minimum ad spend?
No fixed number published here. It's worth a conversation about the account first, since the right setup depends more on the goal than the budget size.
Do you work with small or local businesses, or only larger accounts?
Both. The same account-structure discipline applies whether the monthly spend is modest or substantial.
What's actually included in ongoing management?
Structure and targeting reviewed regularly, tracking checked so the numbers hold up, and reporting that's meant to be read, not just generated.
Can you just review an account someone else set up?
Yes. An audit of an existing account, without necessarily taking over management, is a reasonable first step.
Start a project
Tell us about the space, and we'll tell you what it'll take.
Most replies come within a day. Most enquiries start with a short email about the space.
Email info@adostrophe.com