Google Ads
A Guide to Advanced Google Ads Strategies
A technical guide to advanced PPC techniques, including Smart Bidding, audience layering, and attribution models for high ROI.
Read MoreGoogle Ads Management
We build and manage Google Ads campaigns based on a process developed from industry experience since 2004. Our work focuses on delivering measurable results.
The Digital Marketplace
The Economic Engine of the Web
Google Search is the primary way people find information, products, and services online. The Google Ads platform is the economic engine that powers this ecosystem, connecting businesses with customers at the exact moment of intent.
For many companies, a well-managed Google Ads account is their most significant driver of revenue and growth.
Our Foundation in SEM
A History in Search Engine Marketing
2004: The Overture Era
Our work began with managing paid search campaigns on Overture (later Yahoo!), handling large client accounts in the competitive US market.
2014: Independent Consulting
We began freelance work under the Adostrophe name, managing Google Ads projects for a global client base across various industries.
2017: Formal Incorporation
Adostrophe was incorporated, formalizing our Google Ads management services, including our specialized work with Google Ad Grants.
Methodology
Our Management Framework
We follow a structured, data-driven process to manage every aspect of a client's Google Ads account, focusing on maximizing return on investment.
Account Audit & Research
We start with a detailed audit or conduct in-depth market research to identify opportunities and inefficiencies.
Keyword Mining & Strategy
We build a granular keyword list and a robust negative keyword strategy to eliminate irrelevant traffic.
Granular Campaign Structure
We use Single-Theme Ad Groups to ensure high relevance between keywords, ads, and landing pages.
Conversion-Focused Ad Copy
We write multiple, compelling ad variations that align with user intent to maximize click-through rates.
Comprehensive Conversion Tracking
We use Google Tag Manager to implement accurate tracking of leads, sales, and other key actions.
Daily Monitoring & Optimization
Campaigns are monitored daily to adjust bids, manage budgets, and refine targeting to improve performance.
Pricing & Guarantee
A Transparent and Risk-Free Investment
One-Time Setup / Audit
$150
This fee covers the initial work of auditing an account, conducting keyword research, and building or restructuring campaigns.
Monthly Management
15%
Our ongoing management fee is 15% of your monthly ad spend. This covers all daily optimizations, monitoring, and reporting.
Satisfaction Guarantee
If you are not satisfied with our performance for any month, we do not charge our fee for that month. You always retain 100% ownership of your account.
Frequently Asked Questions
What results can I expect from Google Ads?
Results vary by industry, but our goal is always to generate a positive Return on Ad Spend (ROAS). We focus on driving measurable actions like leads, sales, and phone calls. Success is measured by a clear increase in these key business metrics, not just clicks or impressions.
Do I need to sign a long-term contract?
No. We work on a month-to-month basis. We believe in earning your business through consistent performance. You always retain 100% ownership of your Google Ads account and can pause or end our services at any time.
How is Google Ads different from SEO?
Google Ads (SEM) involves paying for ad placements at the top of search results for immediate visibility. SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in the organic (non-paid) search results, which is a long-term strategy. The two work best when used together.
Related Insights
From Our Google Ads & PPC Blog
Explore our guides on advanced strategies, account optimization, and specialized programs like the Google Ad Grant.
Discuss Your Google Ads Project
We can start with a no-obligation audit of your existing account. Provide your 10-digit account ID, and we can identify areas for improvement.