Technical Knowledge Base & Operational FAQ
Comprehensive technical documentation, compliance protocols, and Service Level Agreements (SLAs) regarding Adostrophe's spatial documentation and digital marketing deployments.
Matterport Spatial Documentation
Why don't you have the Matterport Service Partner (MSP) badge?
The Matterport Service Partner (MSP) program was officially phased out. Subsequently, Adostrophe participated in the Matterport Capture Services (MCS) program, executing spatial documentation deployments throughout India across all commercial verticals. As vetted Matterport Capture Technicians, our service agreement prohibits the use of terms like 'partners' or 'official' to describe our affiliation. Furthermore, enterprise deployments executed directly for Matterport are subject to strict non-disclosure agreements (NDAs) and cannot be publicly displayed.
What are the requirements for the Matterport subscription?
A Matterport cloud hosting subscription is required to maintain the active URL of a 3D digital twin. Adostrophe recommends clients procure and manage their own Matterport accounts to ensure complete administrative control. Alternatively, Adostrophe provides managed hosting services at a standardized rate of ₹6,000 per year, per 'space'. Note that expansive facilities with a high density of scan points may constitute multiple spaces. Upon subscription termination, Adostrophe can export permanent digital assets, including 4K video walkthroughs, Google Street View integrations, and raw 360° panoramic nodes.
Can I get architectural files like a point cloud from the scan?
Yes. For clients operating within the Architecture, Engineering, and Construction (AEC) sectors, Adostrophe provides the MatterPak™ Bundle. This technical package includes a colorized point cloud (.XYZ), a reflected ceiling plan, a high-resolution floor plan, and a 3D mesh file (.OBJ). These assets are formatted for direct integration into CAD environments such as Autodesk Revit® and AutoCAD®.
How long does a Matterport scan take to complete?
On-site spatial capture duration is contingent upon facility scale and architectural complexity. A standard 2,000 sq. ft. residential deployment typically requires 2 to 4 hours. Large-scale commercial or industrial environments necessitate multi-day operational windows. Following data capture, cloud processing and 3D mesh generation are executed within a 24 to 48-hour Service Level Agreement (SLA).
How should I prepare a space before the scanning team arrives?
Spatial data is immutable post-capture. Strict adherence to site preparation protocols is required to ensure optimal data fidelity. Key procedures include comprehensive decluttering, cleaning of reflective surfaces (fenestration and mirrors), and verification of all illumination infrastructure. It is critical that the facility remains vacant and free of personnel traffic during the capture sequence to prevent ghosting artifacts within the 3D mesh.
Google Street View & 360° Photography
How does the Google Street View process work?
Adostrophe executes Google Street View integration via API. Following adherence to pre-deployment site preparation protocols, our technicians capture high-resolution panoramic nodes on-site. Adostrophe manages all subsequent technical requirements, including image processing, spatial alignment (stitching), and API publishing to the client's Google Business Profile. The integrated 'See Inside' functionality is typically indexed and live within 48 to 72 hours.
How is personal privacy handled in a Google Street View tour?
In strict compliance with Google's privacy protocols and data governance standards, Adostrophe executes automated and manual anonymization (blurring) of all recognizable personnel faces and vehicle license plates prior to API publishing. Clients may request additional redaction of sensitive operational data during the post-processing phase.
Can I use the 360° photos on my own website and social media?
Yes. Adostrophe provides clients with the complete repository of high-resolution 360° panoramic nodes. Clients retain full commercial rights to utilize these assets across all digital marketing channels, including proprietary web domains and social media platforms.
Which type of virtual tour is right for my business?
Deployment strategy is dictated by operational objectives. For top-of-funnel public discovery and local SEO enhancement, Google Street View integration is recommended. For comprehensive spatial documentation requiring dimensional accuracy, measurement tools, and interactive metadata (Mattertags), a Matterport digital twin is the requisite solution. Adostrophe routinely executes both deployments concurrently during a single operational window.
Can a virtual tour be updated after a renovation?
Yes. Spatial databases can be updated to reflect infrastructure modifications. Adostrophe can execute a comprehensive rescan of the facility or target specific renovated zones, seamlessly integrating the new spatial data into the existing digital twin to maintain an accurate as-built record.
Search Engine Marketing (SEM) Protocols
Will I lose control of my Google Ads account if you manage it?
No. Clients retain 100% administrative ownership and billing control of their Google Ads accounts. Adostrophe executes campaign management via a secure Google Ads Manager Account (MCC), adhering to industry-standard agency collaboration protocols. Clients maintain full visibility into all operational activities and may revoke MCC access at their discretion.
How do you ensure accurate tracking of advertising results?
Adostrophe integrates Google Analytics 4 (GA4) and Google Tag Manager (GTM) to establish deterministic attribution modeling and precise conversion tracking. This infrastructure ensures that all performance data accurately reflects lead generation and ROI. Configuration and verification of conversion tracking protocols are included within the standard management retainer.
How do you manage Google's AI-driven Performance Max (P-Max) campaigns?
Adostrophe manages Performance Max (P-Max) deployments by optimizing the data inputs driving the machine learning algorithms. This includes the provision of high-quality creative assets (imagery, video, copy) and the definition of precise audience signals. We utilize account-level negative keyword protocols to filter irrelevant traffic and continuously analyze performance data to ensure alignment with target conversion metrics.
How long does it take to see results from Google Ads?
While initial traffic generation is immediate, achieving optimized Return on Ad Spend (ROAS) requires a structured data collection and testing phase, typically spanning one to three months. Adostrophe leverages extensive SEM experience to establish efficient baseline campaigns, focusing on maximizing qualified conversions and minimizing Cost-Per-Acquisition (CPA) as algorithmic learning matures.
What is your fee structure for managing Google Ads?
Adostrophe operates on a transparent, month-to-month retainer model. The standard management fee is calculated at 15% of the monthly ad spend (the media budget allocated to Google). For enterprise accounts with high complexity or scale, flat-rate retainers may be negotiated. This fee encompasses comprehensive campaign strategy, technical setup, daily optimization, and performance reporting.
Google Ad Grants & NGO Infrastructure
What is the 5% CTR rule for the Google Ad Grant?
The Google Ad Grant program enforces strict compliance protocols, including a mandate that accounts maintain a minimum 5% average Click-Through Rate (CTR). Failure to meet this threshold for two consecutive months results in temporary account suspension. Adostrophe's campaign management methodologies are engineered to consistently exceed this benchmark, ensuring uninterrupted grant utilization.
Is the $10,000 Google Ad Grant actual money?
The Google Ad Grant provides $10,000 USD in monthly in-kind search advertising credits, not liquid capital. This allocation permits eligible non-profits to bid on mission-critical search queries exclusively within the Google Search network, facilitating digital outreach without impacting operational budgets.
What is Goodstack's role in the Ad Grant application?
Goodstack is the designated third-party validation partner utilized by Google to verify the legal non-profit status of global applicants. For Indian NGOs, successful validation by Goodstack—which requires proof of registration (Society, Trust, or Section 8) and FCRA compliance—is a mandatory prerequisite for Google for Nonprofits eligibility. Adostrophe provides administrative guidance throughout this validation process.
Are there restrictions on the types of ads for a grant account?
Yes. Google Ad Grant deployments are restricted to text-based search ads appearing on the Google Search results page. Display network, Google Shopping, and YouTube video ad formats are prohibited. Furthermore, all active campaigns must direct traffic exclusively to the single, verified non-profit web domain approved during the application process.
Can we run a paid Google Ads account alongside the grant account?
Yes. The concurrent operation of a standard paid Google Ads account and a Google Ad Grant account is permitted and represents a standard enterprise strategy. The accounts operate independently and do not compete within the same ad auction. A paid deployment facilitates the utilization of restricted formats (remarketing, display, video), thereby augmenting the organization's comprehensive digital marketing capabilities.
Technical Web Architecture & SEO
What is your technology stack for web development?
Adostrophe prioritizes high-performance, secure web architecture. Our primary deployment stack utilizes HTML5, CSS3, and Vanilla JavaScript, avoiding the latency and vulnerabilities associated with bloated CMS frameworks. Web assets are deployed via enterprise-grade cloud infrastructure, specifically Azure Static Web Apps, and routed through the Cloudflare Content Delivery Network (CDN). For complex, data-driven applications, we utilize the Python programming language and the Django web framework.
How do you handle website security after launch?
Security protocols are integrated natively into our deployment architecture. All web properties are routed through Cloudflare, providing a global CDN for latency reduction, a Web Application Firewall (WAF) for threat mitigation, and mandatory SSL encryption (HTTPS). Ongoing security management and infrastructure monitoring are available via standardized Service Level Agreements (SLAs).
Do you build websites that are accessible for people with disabilities?
Yes. Adostrophe adheres to Web Content Accessibility Guidelines (WCAG) during the engineering phase. Deployments incorporate semantic HTML structuring, verified color contrast ratios, descriptive alt-text for visual assets, and comprehensive keyboard navigability. This commitment to accessibility ensures inclusive user experiences and positively impacts technical SEO metrics.
How long does it take to build a website?
Deployment timelines are contingent upon architectural complexity. Standard informational web properties require a 4 to 6-week operational window from initiation to launch. Complex applications requiring custom API integrations or relational databases (e.g., Django deployments) necessitate extended timelines of 2 to 4 months. Adostrophe provides a definitive project schedule and SLA prior to contract execution.
Do you provide content for the website?
Yes. Adostrophe provides comprehensive content strategy and technical copywriting services. We collaborate with stakeholders to generate semantic, SEO-optimized content that aligns with user search intent and accurately reflects the organization's operational objectives.