Frequently Asked Questions
Here are straightforward answers to common questions about our services, designed to provide clarity and assist in your decision-making process.
Matterport
Why don't you have the Matterport Service Partner (MSP) badge?
The Matterport Service Partner (MSP) program was officially phased out. Subsequently, we participated in the Matterport Capture Services (MCS) program, completing numerous projects throughout India across all verticals. As vetted Matterport Capture Technicians, our service agreement prohibits the use of terms like 'partners' or 'official' to describe our affiliation. Additionally, we cannot display projects completed for Matterport on our website due to non-disclosure agreements (NDAs).
What are the requirements for the Matterport subscription?
A Matterport cloud hosting subscription is required to keep a 3D tour's URL active. We recommend clients purchase and manage their own Matterport accounts for complete control; however, we also offer hosting services. Hosting a single 'space' costs ₹6,000 per year. Note that larger properties with a high number of scan points may constitute multiple spaces. If you choose to discontinue the subscription, we can provide permanent assets, such as a 4K video walkthrough, 360° image uploads to Google Street View, or the raw 360° JPEG files for direct use.
Can I get architectural files like a point cloud from the scan?
Yes. For clients in the Architecture, Engineering, and Construction (AEC) sectors, we provide the MatterPak™ Bundle. This package includes the colorized point cloud (.XYZ), a reflected ceiling plan, a high-resolution floor plan, and a 3D mesh file (.OBJ). These files are formatted for direct import into software such as Autodesk Revit® or AutoCAD®.
How long does a Matterport scan take to complete?
The on-site scanning time depends on the property's size and complexity. A standard residential home typically requires 2 to 4 hours. A large commercial or industrial site may take one or more full days. For large-scale projects, the scanning process can extend from three days to a week. After the scan, cloud processing and 3D model generation are typically completed within 24 to 48 hours.
How should I prepare a space before the scanning team arrives?
The space should be presented exactly as you want it to appear in the final tour. Key preparation steps include decluttering, cleaning reflective surfaces like windows and mirrors, and ensuring all light fixtures are operational. It is also critical to ensure the space is vacant and free of foot traffic during the scan to prevent people from being captured in the imagery.
360° Photography
How does the Google Street View process work?
The process is straightforward. We provide a pre-shoot checklist for preparing your space. Our photographer then captures the necessary 360° images on-site. We manage all technical aspects, including image processing, stitching, and uploading the tour to your Google Business Profile. The 'See Inside' feature is generally live within 48 to 72 hours.
How is personal privacy handled in a Google Street View tour?
In accordance with Google's privacy policies, we automatically and manually blur all recognizable faces and vehicle license plates. If you require any other specific elements to be blurred for privacy reasons, please inform us before the tour is published.
Can I use the 360° photos on my own website and social media?
Yes. We provide you with the full set of high-resolution 360° panoramic image files. You retain full rights to use these images for any marketing purposes, including on your website, social media platforms, or other promotional materials.
Which type of virtual tour is right for my business?
It depends on your goal. For public discovery and boosting your local SEO, a Google Street View tour is essential. For a feature-rich, private sales tool to embed on your website—with features like measurement tools and info tags—a Matterport tour is the superior choice. We can help you decide, and can often capture both in a single visit.
Can a virtual tour be updated after a renovation?
Yes. A tour can be updated at any time. We can schedule a reshoot of the entire property or specific areas that have been renovated or redecorated. Keeping the tour current is an effective way to reflect the most up-to-date state of your business.
Google Ads
Will I lose control of my Google Ads account if you manage it?
No. You always retain 100% ownership and administrative access to your Google Ads account. We operate through a secure Google Ads Manager Account (MCC), which is the industry standard for agency collaboration. This allows you to view all our activities, and you can revoke our access at any time.
How do you ensure accurate tracking of advertising results?
We utilize Google Analytics 4 (GA4) and implement precise conversion tracking to ensure that the collected data accurately reflects marketing performance and optimizations. If your website requires setup or verification of conversion tracking codes, we provide this service at no additional cost.
How do you manage Google's AI-driven Performance Max (P-Max) campaigns?
We actively manage P-Max campaigns by providing the AI with strong creative assets, including images, videos, and text, along with clear audience signals. We use account-level negative keywords to exclude irrelevant traffic and continuously monitor performance data to ensure the campaign is optimized for your most valuable conversions.
How long does it take to see results from Google Ads?
While ad traffic can begin almost immediately, achieving optimized results requires time. The initial one to three months serve as a data collection and testing phase to refine campaigns. With over 20 years of experience, we focus on maximizing conversions and minimizing cost-per-click (CPC) from the start, with ROI and efficiency improving as we optimize based on performance data.
What is your fee structure for managing Google Ads?
Our management fee is transparent and agreed upon upfront. It is typically 15% of your monthly ad spend (the amount paid to Google), but can also be a flat monthly rate depending on account complexity and scale. This fee is comprehensive, covering strategy, setup, ongoing optimization, and detailed monthly reporting.
For Non-Profits
What is the 5% CTR rule for the Google Ad Grant?
The Google Ad Grant program has a compliance rule requiring accounts to maintain a minimum 5% average Click-Through Rate (CTR). If an account's CTR falls below this threshold for two consecutive months, it is subject to temporary suspension. Our campaign management strategies are designed to consistently exceed this benchmark, ensuring account compliance and health.
Is the $10,000 Google Ad Grant actual money?
The grant is not a cash donation. It is a monthly provision of $10,000 USD in in-kind advertising credits to be used exclusively on the Google Ads platform. This allows non-profits to execute search ad campaigns without allocating funds from their operational budgets.
What is Goodstack's role in the Ad Grant application?
Goodstack is the third-party organization that Google partners with globally to verify the non-profit status of applicants. Successful validation by this entity is the mandatory first step in the Ad Grant application process, and we provide guidance throughout this procedure.
Are there restrictions on the types of ads for a grant account?
Yes, there are specific restrictions. Google Ad Grant accounts are limited to running text-based ads on the Google Search results page. Display, Shopping, and Video ad formats are not permitted. Additionally, all ads must link to the single, approved non-profit website domain specified in the application.
Can we run a paid Google Ads account alongside the grant account?
Yes. Operating a standard, paid Google Ads account concurrently with an Ad Grant account is permitted and often a recommended strategy. The two accounts do not compete in the ad auction. A paid account enables the use of features unavailable in the grant program, such as remarketing and video advertising, thereby expanding your marketing capabilities.
Web Dev & SEO
What is your technology stack for web development?
Our development focuses on performance, simplicity, and maintainability. Our core technology stack consists of HTML5, CSS3, and vanilla JavaScript. We avoid bloated frameworks unless a project's specific requirements necessitate them. We deploy on enterprise-level cloud platforms like Azure and utilize Cloudflare for security and performance. Python may be used for backend processes as required in later stages.
How do you handle website security after launch?
Security is an integral part of our development process. Every website is integrated with Cloudflare, which provides a global Content Delivery Network (CDN) for performance, a Web Application Firewall (WAF) for threat protection, and a free SSL certificate for HTTPS encryption. These security features can be managed through our optional monthly support plans.
Do you build websites that are accessible for people with disabilities?
Yes. We incorporate accessibility from the initial stages of development. By employing semantic HTML, ensuring sufficient color contrast, providing descriptive alt text for images, and enabling full keyboard navigability, we create an online experience that is usable by everyone. This practice is not only ethical but also beneficial for Search Engine Optimization (SEO).
How long does it take to build a website?
The project timeline is determined by the website's complexity. A standard informational website typically takes 4 to 6 weeks from initiation to completion. A more complex site with custom functionalities may require 2 to 4 months or longer. We have also completed multi-page websites in shorter timeframes of one to two weeks, depending on the client's specific requirements. A detailed timeline is provided at the start of every project.
Do you provide content for the website?
Yes, we can assist with content creation. We offer content strategy and copywriting services as an integral part of our web development projects. We collaborate with clients to develop compelling, SEO-friendly text that effectively communicates their brand message and engages their target audience.