Frequently Asked Questions
In-depth answers to common questions about our services. Find information on Matterport, Google Ads, web development, and more.
Matterport
What's the difference between a Matterport Pro2 and Pro3 camera scan?
The Pro2 captures high-resolution indoor imagery and is the industry standard. The Pro3 is a newer LiDAR-based camera that scans large spaces (both indoor and outdoor) at a much faster rate and produces a more detailed digital twin. We use the Pro2 for most standard projects and deploy the Pro3 for large-scale or outdoor requirements.
How does the mandatory Matterport hosting subscription work?
Matterport tours are hosted on their cloud servers, which requires a subscription paid directly to them. The cost depends on the number of 'Active Spaces' you need online at once. We help you choose the most cost-effective plan, and you always retain full ownership of your Matterport account.
Can I get 3D data like a point cloud from the scan?
Yes. The MatterPak™ Bundle is available for AEC professionals. It includes the colorized point cloud (.XYZ), a reflected ceiling plan, a high-resolution floor plan, and an OBJ file of the 3D mesh. This data can be imported into software like Autodesk Revit® or AutoCAD®.
360° Photography
What is the process after I book a Google Street View shoot?
After booking, we provide a preparation checklist. On shoot day, our photographer captures the 360° images. We then process and upload the final tour directly to your Google Business Profile. The tour is typically live within 48-72 hours.
How is privacy handled in Google Street View tours?
In accordance with Google's policies, we automatically and manually blur any recognizable faces and vehicle license plates. You must inform us of any other sensitive information that requires blurring before we publish the tour.
Can I use the 360° photos on my own website?
Yes. We provide you with all the high-resolution 360° panoramic image files. You have full rights to use these on your website, social media, or in any other marketing materials.
Google Ads
Do I still have full ownership of my Google Ads account?
Yes, always. You retain 100% ownership and administrative access. We operate as managers through our secure Google Ads Manager Account (MCC), and our access can be revoked by you at any time. This is the industry-standard, secure method for agency collaboration.
What is your process for conversion tracking?
We implement robust conversion tracking using Google Tag Manager (GTM). We set up tags to track all key actions like form submissions, phone calls, and purchases. We also configure Google Analytics 4 (GA4) and import its conversions into Google Ads for more sophisticated attribution and reporting.
How do you manage Performance Max (P-Max) campaigns?
We manage Performance Max campaigns by providing them with strong creative assets (images, videos, text) and audience signals. We use negative keywords at the account level, monitor asset group performance closely, and apply data-driven analysis to guide the AI towards the most valuable conversions.
For Non-Profits
What is the 5% Click-Through Rate (CTR) rule in the Google Ad Grant?
This is a key compliance policy for the Ad Grant program. Your account must maintain an account-level CTR of 5% or higher for two consecutive months. If it falls below this, the account is at risk of temporary deactivation. Our campaign management is structured to consistently meet this benchmark.
Is the $10,000 Ad Grant real cash?
It is not cash. It is an in-kind advertising credit of $10,000 USD to be spent on Google Ads each month. This allows a non-profit to run ad campaigns without using its operational budget. The funds cannot be converted to cash.
What is TechSoup and what is its role?
TechSoup is a global organization that helps non-profits access technology. Google partners with TechSoup and its local affiliates (like the NASSCOM Foundation in India) to validate an organization's non-profit status. This validation is the first and most critical step in the Ad Grant application process.
Web Dev & SEO
What is your web development tech stack?
Our core stack is semantic HTML5, modern CSS3, and vanilla JavaScript. We avoid heavy frameworks unless a project's complexity requires them, focusing on performance and ease of maintenance. We deploy on enterprise cloud platforms like Azure and secure all sites with Cloudflare.
How do you handle website security and performance after launch?
Security and performance are foundational. We integrate every site with Cloudflare, which provides a global CDN for speed, a Web Application Firewall (WAF) for security, DDoS mitigation, and an SSL certificate for HTTPS encryption, all managed through our optional monthly support plans.
How do you ensure website accessibility (a11y)?
We build accessibility in from the start by using semantic HTML, ensuring proper color contrast, providing descriptive alt text for images, and ensuring the site is fully navigable via keyboard. This makes the website usable by people with disabilities and is also highly beneficial for SEO.