Your Questions, Answered
We believe in clarity. Here are straightforward answers to common questions about our services, designed to help you make a confident and informed decision.
Matterport
What's the difference between your Matterport cameras (Pro2 vs. Pro3)?
Think of it like this: the Pro2 is our trusted workhorse for creating stunning indoor tours, perfect for most homes, offices, and showrooms. The Pro3 is our heavy-duty scanner for massive spaces. It uses advanced lasers (LiDAR) to capture huge areas like construction sites or entire hotel campuses, both indoors and out, incredibly quickly and with even greater accuracy. We always select the right tool for your project's specific needs.
Do I have to pay a monthly Matterport subscription forever?
Yes, Matterport's cloud hosting requires a subscription to keep your 3D tour live. However, we help you choose the most affordable plan, and you always own your account. If you decide to stop hosting, we can provide you with permanent assets like a 4K video walkthrough and high-resolution photos from your tour.
Can I get architectural files like a point cloud from the scan?
Absolutely. For our AEC clients, we provide the MatterPak™ Bundle. This includes the colorized point cloud (.XYZ), a reflected ceiling plan, a high-res floor plan, and a 3D mesh file (.OBJ). This data is ready to be imported directly into software like Autodesk Revit® or AutoCAD®.
360° Photography
How does the Google Street View process work?
It's simple. We give you a quick checklist to prep your space. Our photographer then captures all the 360° images on-site, which usually takes less than two hours. We handle all the technical processing and upload the finished tour directly to your Google Business Profile. Your 'See Inside' tour is typically live within 48-72 hours.
What about people's privacy in a Google Street View tour?
Privacy is a top priority. In line with Google's strict policies, we automatically and manually blur any recognizable faces and vehicle license plates. If there's anything else you need blurred, just let us know before we publish.
Can I use the 360° photos on my own website and social media?
Yes, of course. We provide you with all the high-resolution 360° panoramic image files. You have full rights to use them however you like—on your website, social media, or in any other marketing materials.
Google Ads
Do I lose control of my Google Ads account if you manage it?
Never. You always retain 100% ownership and administrative access to your account. We work through a secure Google Ads Manager Account (MCC), which is the industry-standard method for agency collaboration. You can revoke our access at any time.
How do you make sure you're tracking the right results?
We use Google Tag Manager (GTM) to implement precise conversion tracking for all the actions that matter to your business, like form submissions, phone calls, and sales. We also set up Google Analytics 4 (GA4) and import its data into Google Ads for even smarter reporting and optimization.
How do you handle Google's AI-driven Performance Max (P-Max) campaigns?
We guide the AI to get the best results. We feed P-Max strong creative assets (images, videos, text) and clear audience signals. We then use account-level negative keywords to filter out irrelevant traffic and closely monitor performance data to ensure the AI is focused on driving your most valuable conversions.
For Non-Profits
What is the 5% CTR rule for the Google Ad Grant, and should I worry about it?
This is a key compliance rule where your Ad Grant account must maintain an average Click-Through Rate (CTR) of 5% or higher. If it drops below that for two consecutive months, your account can be temporarily suspended. You don't need to worry about it because our campaign management is specifically designed to consistently exceed this benchmark.
Is the $10,000 Ad Grant actual money?
It's not cash, but it's just as valuable. It's a monthly donation of $10,000 USD in in-kind advertising credits to be spent on Google Ads. This allows you to run powerful ad campaigns to attract donors and volunteers without ever touching your operational budget.
What is TechSoup's role in the Ad Grant application?
TechSoup is the global organization that Google partners with to verify an organization's non-profit status. In India, this is handled by the NASSCOM Foundation. Getting validated by them is the first and most important step in the Ad Grant application process, and we can guide you through it.
Web Dev & SEO
What's your 'tech stack' for web development?
We build with a focus on speed and simplicity. Our core stack is clean HTML5, modern CSS3, and vanilla JavaScript. We avoid bloated frameworks unless a project truly needs them. We then deploy on enterprise-grade cloud platforms like Azure and secure every site with Cloudflare to ensure it's fast, safe, and reliable.
How do you handle website security after it's launched?
Security is built-in, not an afterthought. We integrate every site with Cloudflare, which provides a global CDN for speed, a Web Application Firewall (WAF) for security, and a free SSL certificate for HTTPS encryption. We manage all of this through our optional monthly support plans.
Do you make your websites accessible for people with disabilities?
Yes, absolutely. We build accessibility in from the very first line of code. By using semantic HTML, ensuring proper color contrast, providing descriptive alt text for all images, and making sure the site is fully navigable by keyboard, we create an experience that's usable by everyone. This is not only the right thing to do, but it's also great for SEO.