From Insta360 to Capture Technician.

This was first written in 2019, as a straightforward account of where things stood then. Updating it properly means covering a few chapters that didn't get mentioned the first time around, and correcting a couple of things that got confused along the way.

The constant: search marketing, since 2004

Managing Google Ads accounts and Ad Grant programs has been the throughline across every other chapter of this business, not something added alongside the rest, the actual foundation everything else sits on.

Insta360, and Google Street View (2018–2019)

Adostrophe became one of India's first authorized Insta360 distributors, selling through Amazon.in, a standalone e-commerce business, entirely separate from anything Matterport-related. That distribution work fed directly into a lot of the early Google Street View photography, since a 360° consumer camera is exactly the right tool for that job.

A brief chapter as a Matterport Value-Added Reseller

There was a short period as an onboarded Matterport Value-Added Reseller (VAR); the relationship didn't continue past that onboarding stage. This is worth stating plainly regardless, because it's a meaningful rule: Matterport's reseller terms explicitly prohibit a hardware reseller from simultaneously offering scanning services themselves. The idea is straightforward: a business selling cameras shouldn't also be competing with the buyer for the actual scanning work. It's a rule that exists specifically to protect the buyer, worth knowing about since not everyone selling a Pro2 in India honors it.

Becoming a Capture Technician

The program that connects independent operators to Matterport-referred jobs has changed names over the years: what used to be called the Matterport Service Partner (MSP) badge became "Capture Services," and the people doing the work are now called Capture Technicians. That's the real mechanism behind projects like the Agoda hotel program, Quarkcity's industrial park in Mohali, Alorica's Mohali call center, and the four-city accessibility audit for Airbnb, all actually referred through Matterport directly, not a mysterious separate arrangement, just the current name for a program that's existed under a couple of different names.

Where web development and SEO fit in (2025)

Custom web development and technical SEO joined the core services formally in 2025, a natural extension once it became clear how much a scan's actual value depends on the website it ends up living on. The SPIF.in rebuild and the Surya Group's three sites are the clearest examples of that side of the work.