About Niranjan
Niranjan's work in digital marketing began in 2004, managing paid search campaigns at Overture (later Yahoo!). This foundational experience in a data-intensive environment shaped his process-driven approach to digital strategy.
After a decade in corporate roles, he began freelance consulting in 2014, which led to the formal incorporation of Adostrophe in 2017. The initial focus was on Google Ads management and specialized services for non-profits through the Google Ad Grants program.
A growing involvement in 360° photography for Google Street View revealed a market need for higher-quality immersive media. This led to the agency's strategic shift to Matterport 3D technology, which is now a core service. Today, his work focuses on integrating these specialized digital services—Matterport, SEM, and performance-focused web development—to deliver measurable outcomes for clients.
