Bangalore, December 13, 2023 – As Adostrophe Digital Marketing Pvt Ltd. approaches its 8th year on January 6, 2024, we continue to offer Google Ads and Matterport virtual tour scanning services across India. Our recent project included a residential real estate property in Powai, Mumbai.

The real estate sector, which employs around 70 million people in India, is set to reach a valuation of one trillion USD by 2030, according to Statista. Builders are increasingly aware of virtual tours and using them to expedite property sales. For homeowners, Matterport virtual tours facilitate tenant acquisition by reducing the need for physical visits.

In cities like Mumbai and Bengaluru, even short distances can result in significant traffic delays. Matterport 3D virtual tours can be accessed from any device, including smartphones, allowing users to navigate and explore different parts of the house. Unlike traditional images and videos, the virtual tour is provided through a unique URL.

According to Matterport’s ESG report dated December 11, 2023, over 2.5 million virtual tours were created in 2022, helping to avoid 382,640 tonnes of carbon emissions globally. India’s potential for virtual tours is substantial, given the growing adoption of digital marketing techniques. A construction company featuring a virtual tour on its website could gain a competitive edge, encouraging others to follow suit.

Beyond residential real estate, virtual tours are widely used in commercial real estate, including office spaces. In architecture, engineering, and construction, virtual tours aid in distance measurement, enhancing coordination among teams.

Matterport uses specialized cameras (scanners) with Infrared and LiDAR technology to measure indoor distances. While virtual tours can be created with smartphones or 360-degree cameras, professional Matterport scanners are recommended for superior image quality and precise distance measurement. Public virtual tours feature panoramic images in 135 MP resolution and can be uploaded to Google Street View, allowing users to navigate seamlessly.

Matterport dominates the virtual tour market similarly to how Google leads in search engines. To boost the Indian economy, businesses can create virtual tours of their properties and promote them through Google Ads. For example, a business can display its website listing as a sponsored ad when users search for “3bhk house for sale in Mumbai.”

About Adostrophe: Adostrophe is a Bangalore-based digital marketing company specializing in Google Ads campaign management and Matterport virtual tour services. We are Matterport Capture Technicians in India, having created hundreds of virtual tours nationwide. Travel charges are waived, so clients in Kolkata pay the same rate as those in Mumbai. Matterport hosting fees are also waived for the first year.

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