Pioneering the 360° Market: Our Journey with Insta360

Long before we focused on high-precision digital twins, we were India's first authorized Insta360 distributor. This is the story of how we used our digital marketing expertise to build a market from the ground up.

The Challenge: A Market That Didn't Exist

When we started, the Shenzhen-based Insta360 was focused on the US market, with marketing campaigns full of snowboarding and skiing—activities that didn't resonate in India. The challenge wasn't just to sell cameras; it was to create a market by educating consumers on the benefits of 360° capture.

Our Strategy: Digital Marketing and Honest Education

We turned our core strength—digital marketing—into our primary tool. Through targeted Google Ads, Amazon Sponsored Ads, and organic content, we began a campaign of honest education. We found our first key audience: India's vibrant community of bikers. They needed a way to capture themselves, their bike, and their surroundings simultaneously. Insta360's incredibly user-friendly software made reframing shots, tracking subjects, and creating compelling videos effortless, which became our central message.

Success and Growth

Our strategy worked. Around 2018-2019, Adostrophe became one of the top Insta360 sellers on Amazon.in. We sold the entire range, from popular consumer models to professional cameras like the powerful Insta360 Pro 2, to customers across the country.

The Pivot: From Hardware Sales to Specialized Services

As our expertise grew, so did our understanding of the technology's limits. While early Insta360 consumer cameras were fantastic for action sports and vlogging, they were not designed for the high-precision needs of virtual tours. We could not, in good faith, recommend them for creating professional-grade, dimensionally accurate models like those from Matterport.

This led to our natural evolution. We transitioned from selling hardware to providing a specialized service: creating precise digital twins with Matterport's infrared-based Pro2 cameras. This allowed us to deliver the quality and accuracy our commercial clients required.


Important Notice

Adostrophe no longer sells Insta360 or Matterport cameras. We are now a dedicated digital services provider. To purchase the latest 360° cameras, please use the sponsored links below. For product support, please contact the manufacturer directly.

Shop The Latest Gear

For International Customers (Outside India)

Purchase directly from Insta360's global store. Prices are in USD.

Insta360 X5 360 Action Camera.

Insta360 X5

The next generation of the world's best-selling 360º camera. The X5 builds on its legendary predecessor with even better image quality, enhanced features, and rugged durability. The ultimate tool for creative flexibility and immersive capture.

Shop Insta360 X5
Insta360 Ace Pro 2 Action Camera.

Insta360 Ace Pro 2

The smarter action camera, co-engineered with Leica. Unmatched performance in low light.

Shop Ace Pro 2
Insta360 GO 3S Tiny Action Camera.

Insta360 GO 3S

The tiny mighty 4K action camera. Mount it anywhere for incredible hands-free POV shots.

Shop GO 3S
Insta360 Link 2 AI Webcam.

Insta360 Link 2

The AI-powered 4K webcam that always keeps you perfectly in frame with gesture control and desk view.

Shop Link 2
Insta360 Pro 2 Professional VR Camera.

Insta360 Pro 2

The professional's choice for 8K 3D VR. Featuring six lenses, FlowState stabilization, and long-range live monitoring, the Pro 2 delivers stunning, immersive content for high-end productions and professional virtual tours.

Shop Pro 2
Insta360 Titan Cinematic VR Camera.

Insta360 Titan

Cinematic VR at its peak. The Titan uses eight Micro Four Thirds sensors—the largest in any standalone VR camera—to capture breathtaking 11K video. It offers unparalleled image quality, dynamic range, and low-light performance for filmmakers.

Shop Titan
Shop The Latest Gear

For Customers in India

Purchase genuine 360° cameras securely on Amazon.in. Prices are in INR.

Insta360 X5 on Amazon India.

Insta360 X5

The next-gen 360 action camera. Get the ultimate creative tool with stunning image quality and powerful software.

Buy on Amazon.in
Insta360 GO 3S on Amazon India.

Insta360 GO 3S

The tiny mighty 4K action camera. Perfect for hands-free POV shots and unparalleled mounting versatility.

Buy on Amazon.in
GoPro MAX 360 Action Camera on Amazon India.

GoPro MAX (Alternative)

A powerful alternative (note: this is the original MAX, not the newly released MAX 2). It offers three cameras in one: unbreakable stabilization, spherical 360 capture, and a classic HERO-style vlogging setup.

Buy on Amazon.in
Quick Answers

Frequently Asked Questions

Does Insta360 have an official presence in India?

Insta360 does not have an official corporate office or dedicated service center in India. They operate through a network of authorized resellers and distributors. For the most reliable information on purchasing or service, it is always best to contact Insta360 directly via their official contact page. Be cautious of unofficial sellers who may use misleading domain names (like 'Insta360India') to appear official. This is a common tactic also seen with Matterport service providers, but these are not endorsed by the parent company.

Is an Insta360 camera good for Matterport tours?

While some Insta360 models can be used to create 3D tours, they are generally not designed for professional, dimensionally-accurate virtual tours and are not our first recommendation. They can work for projects that do not demand high professional quality. For reliable, high-quality results, dedicated devices like the Ricoh Theta series are a popular alternative. Always check Matterport's official support pages for an up-to-date list of compatible cameras before making a purchase.

Is Insta360 a Chinese company? What about the quality?

Yes, Insta360 is a technology company based in Shenzhen, China. During our entire tenure as India's first authorized distributor, we never faced any significant quality control issues with their products. The hardware and software were consistently reliable. Our seller ratings on Amazon.in were overwhelmingly 5 out of 5 stars. The only complaints we ever received were related to logistics, such as stock shortages or cancellations, which were a direct result of the cameras' high demand and limited initial supply to the Indian market.

What is 'reframing' and is the software easy to use?

'Reframing' is the magic of 360° cameras. You shoot first in all directions, and then later in the app, you decide where to point the 'camera' to create a standard, non-360 video. You can pan, zoom, and track subjects as if you had a camera operator with you. Insta360's software was a key reason for their success in India; it's incredibly intuitive and makes complex editing tasks like reframing simple for beginners.

Explore Our Current Focus

Our passion for technology now fuels our mission to create definitive visual records for businesses. We build high-precision Matterport digital twins and craft powerful online presences. Discover our core digital services.