The Challenge: A Market That Didn't Exist
When we started, the Shenzhen-based Insta360 was focused on the US market, with marketing campaigns full of snowboarding and skiing—activities that didn't resonate in India. The challenge wasn't just to sell cameras; it was to create a market by educating consumers on the benefits of 360° capture.
Our Strategy: Digital Marketing and Honest Education
We turned our core strength—digital marketing—into our primary tool. Through targeted Google Ads, Amazon Sponsored Ads, and organic content, we began a campaign of honest education. We found our first key audience: India's vibrant community of bikers. They needed a way to capture themselves, their bike, and their surroundings simultaneously. Insta360's incredibly user-friendly software made reframing shots, tracking subjects, and creating compelling videos effortless, which became our central message.
Success and Growth
Our strategy worked. Around 2018-2019, Adostrophe became one of the top Insta360 sellers on Amazon.in. We sold the entire range, from popular consumer models to professional cameras like the powerful Insta360 Pro 2, to customers across the country.
The Pivot: From Hardware Sales to Specialized Services
As our expertise grew, so did our understanding of the technology's limits. While early Insta360 consumer cameras were fantastic for action sports and vlogging, they were not designed for the high-precision needs of virtual tours. We could not, in good faith, recommend them for creating professional-grade, dimensionally accurate models like those from Matterport.
This led to our natural evolution. We transitioned from selling hardware to providing a specialized service: creating precise digital twins with Matterport's infrared-based Pro2 cameras. This allowed us to deliver the quality and accuracy our commercial clients required.
Important Notice
Adostrophe no longer sells Insta360 or Matterport cameras. We are now a dedicated digital services provider. To purchase the latest 360° cameras, please use the sponsored links below. For product support, please contact the manufacturer directly.