Your Always-Open Showroom: Drive Sales with a Matterport Digital Twin

A Matterport 3D digital twin transforms your physical store into an interactive online experience. It's a practical way to attract more customers, allow them to discover products in detail, and help your team manage the store more effectively.

The Retail Advantage

Engaging Shoppers & Optimizing Operations

An immersive online presence is a key part of modern retail. The data shows how 3D tours can impact customer behavior and operational efficiency.

visibility

300%

Higher Engagement vs. 2D Images

timer

15%

Increase in Web Session Duration

shopping_cart

90%

Of Customers Research Online First

inventory_2

20%

Improvement in Merchandising

Your Virtual Storefront

Driving Online Engagement & Qualified Leads

A 3D virtual tour allows customers to 'walk through' your showroom from their computer or phone, anytime, anywhere. This extends your physical store's reach globally, attracting more qualified leads who are genuinely interested in your offerings. For high-value items, this detailed, immersive preview is crucial for building initial trust.

  • storefront
    24/7 Global Access: Your showroom is always open for virtual browsing.
  • visibility
    Enhanced Discovery: Customers explore at their own pace, discovering more products.
  • group_add
    Attract Qualified Leads: Pre-qualify visitors, leading to more serious inquiries.
Tablet displaying a virtual tour of a modern retail store
A Matterport 3D tour on a tablet, demonstrating how customers can browse a retail space from anywhere.

Digital Twins in Retail & Showrooms

Matterport has been utilized by leading retail brands and showrooms globally to create immersive digital experiences. Here are a few examples of such projects.

Titan Helios Watch Showroom, Delhi

This tour showcases a luxury watch retail space, allowing customers to explore high-value products in detail before visiting. It highlights the store's ambiance and unique collections effectively.

ZEISS Vision Center, Bengaluru

For this specialized optical showroom, the tour allows patients to preview the clean, high-tech diagnostic and consultation areas, building trust and familiarity before an appointment.

Related Insights

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Explore our analysis on how immersive technologies are changing the way retail spaces are marketed and managed.

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Official Matterport Resources

Matterport provides extensive documentation on how 3D technology is revolutionizing the retail industry. Explore their official page for more data, case studies, and global success stories.

Frequently Asked Questions

How can customers interact with products in the virtual showroom?expand_more

Interactive 'Mattertags' can be embedded in the tour. These are clickable points placed on products that can display text descriptions, photos, a video demonstration, or even a direct link to the product's purchase page on an e-commerce website.

What is the advantage of professional scanners over 360° cameras for showrooms?expand_more

The key advantage is data accuracy. Professional scanners like the Matterport Pro3 capture both high-quality visuals and precise 3D data (LiDAR). This enables the built-in measurement tool, which is crucial for customers buying furniture or for architects and designers specifying products.

How does Google Street View integration work for a retail store?expand_more

Once a 360° tour is created, it can be published to the business's Google Business Profile. This allows users on Google Maps to click 'See inside' and virtually walk through the showroom, serving as a powerful tool for local SEO and driving digital foot traffic.

Ready to Open Your Virtual Showroom?

Let's discuss how a digital twin can drive engagement and sales for your retail business.

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