Your Always-Open Showroom: Drive Sales with a Matterport Digital Twin

A Matterport 3D digital twin transforms your physical store into an interactive online experience. It's a practical way to attract more customers, allow them to discover products in detail, and help your team manage the store more effectively.

Digitize Your Showroom
The Retail Advantage

Engaging Shoppers & Optimizing Operations

An immersive online presence is a key part of modern retail. The data shows how 3D tours can impact customer behavior and operational efficiency. Source: Matterport, Retail Industry Reports

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Higher Engagement vs. 2D Images

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Increase in Web Session Duration

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Of Customers Research Online First

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Improvement in Merchandising Efficiency

Your Virtual Storefront

Driving Online Engagement & Qualified Leads

A 3D virtual tour allows customers to 'walk through' your showroom from their computer or phone, anytime, anywhere. This extends your physical store's reach globally, attracting more qualified leads who are genuinely interested in your offerings. For high-value items, this detailed, immersive preview is crucial for building initial trust.

  • 24/7 Global Access: Your showroom is always open for virtual browsing.
  • Enhanced Discovery: Customers explore at their own pace, discovering more products.
  • Attract Qualified Leads: Pre-qualify visitors, leading to more serious inquiries.
  • Expand Market Reach: Connect with customers beyond local geographical limitations.
Tablet displaying a virtual tour of a modern retail store
A Matterport 3D tour on a tablet, demonstrating how customers can browse a retail space from anywhere.
From Browsing to Buying

Enhancing the Customer Journey and Product Discovery

The modern consumer journey seamlessly blends online and offline touchpoints. A Matterport tour acts as a powerful "phygital" bridge, providing a rich, interactive digital experience that directly influences in-store visits and purchase decisions. Source: Google Consumer Insights

  • Interactive Product Exploration: Use Mattertags to embed product details, videos, and direct links.
  • Precise Measurement Tool: Customers can take exact dimensions of items for planning.
  • Visualize Products in Context: See how items look within the showroom environment.
  • Reduce Purchase Anxiety: Build confidence for high-consideration purchases like furniture.
Beyond the Customer

Streamlining Store Operations & Visual Merchandising

A digital twin is a powerful asset for internal teams. It helps with visual merchandising, inventory management, staff training, and ensuring brand consistency across multiple locations, reducing the need for frequent physical travel by regional managers.

  • Virtual Merchandising: Remotely plan and visualize product layouts and displays.
  • Staff Training & Onboarding: Onboard new employees with virtual walkthroughs of the store layout and key areas.
  • Space Utilization Analysis: Analyze traffic flow and optimize store layout for efficiency.
  • Brand Consistency: Ensure uniform store presentation across all franchises or chains.
Detailed view of a retail merchandising display
A detailed view within a digital twin, used by merchandising teams to plan layouts and ensure brand consistency remotely.
Seamless Integration

Omni-Channel Strategy & Cross-Platform Presence

In today's retail environment, consumers expect a consistent experience whether they're shopping online, on social media, or in-store. A Matterport digital twin acts as a central digital asset that integrates seamlessly into your broader omni-channel strategy.

  • Website Integration: Embed the full 3D tour directly onto your product pages or store locator.
  • Social Media Ready: Share engaging 4K video walkthroughs and 360° panoramas across platforms.
  • Google Maps & Local SEO: Enhance your Google Business Profile for local search visibility.
  • Click-and-Collect Support: Visually guide customers to pick-up points within the store.
Diagram showing various digital channels (web, social, mobile) connected to a central store
A Matterport tour serves as a central asset, integrating with your website, social media, and Google Business Profile.

Digital Twins in Retail & Showrooms

Matterport has been utilized by leading retail brands and showrooms globally to create immersive digital experiences. Here are a few examples of such projects.

Titan Helios Watch Showroom, Delhi

This tour showcases a luxury watch retail space, allowing customers to explore high-value products in detail before visiting. It highlights the store's ambiance and unique collections effectively.

ZEISS Vision Center, Bengaluru

For this specialized optical showroom, the tour allows patients to preview the clean, high-tech diagnostic and consultation areas, building trust and familiarity before an appointment.

Frequently Asked Questions

Common questions about using Matterport for retail and showroom spaces.

How can customers interact with products in the virtual showroom?

Interactive 'Mattertags' can be embedded in the tour. These are clickable points placed on products that can display text descriptions, photos, a video demonstration, or even a direct link to the product's purchase page on an e-commerce website.

What is the main advantage of professional scanners over 360° cameras for showrooms?

The key advantage is data accuracy. Professional scanners like the Matterport Pro3 capture both high-quality visuals and precise 3D data (LiDAR). This enables the built-in measurement tool, which is crucial for customers buying furniture or for architects and designers specifying products.

How does Google Street View integration work for a retail store?

Once a 360° tour is created, it can be published to the business's Google Business Profile. This allows users on Google Maps to click 'See inside' and virtually walk through the showroom, serving as a powerful tool for local SEO and driving digital foot traffic.

Ready to Open Your Virtual Showroom?

Let's discuss how a digital twin can drive engagement and sales for your retail business.

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