Retail
A Strategic Guide to Matterport for Showrooms
A guide for Indian retail owners on using digital twins to enhance the customer journey and streamline operations.
Read MoreYour Always-Open Showroom: Drive Sales with a Matterport Digital Twin
A Matterport 3D digital twin transforms your physical store into an interactive online experience. It's a practical way to attract more customers, allow them to discover products in detail, and help your team manage the store more effectively.
The Retail Advantage
Engaging Shoppers & Optimizing Operations
An immersive online presence is a key part of modern retail. The data shows how 3D tours can impact customer behavior and operational efficiency.
300%
Higher Engagement vs. 2D Images
15%
Increase in Web Session Duration
90%
Of Customers Research Online First
20%
Improvement in Merchandising
Your Virtual Storefront
Driving Online Engagement & Qualified Leads
A 3D virtual tour allows customers to 'walk through' your showroom from their computer or phone, anytime, anywhere. This extends your physical store's reach globally, attracting more qualified leads who are genuinely interested in your offerings. For high-value items, this detailed, immersive preview is crucial for building initial trust.
- 24/7 Global Access: Your showroom is always open for virtual browsing.
- Enhanced Discovery: Customers explore at their own pace, discovering more products.
- Attract Qualified Leads: Pre-qualify visitors, leading to more serious inquiries.
Digital Twins in Retail & Showrooms
Matterport has been utilized by leading retail brands and showrooms globally to create immersive digital experiences. Here are a few examples of such projects.
Featured Retail Matterport Virtual Tour as YouTube Videos
This playlist features guided tours of some of the retail spaces that were originally captured as Matterport virtual tours.
Related Insights
From Our Retail & Technology Blog
Explore our analysis on how immersive technologies are changing the way retail spaces are marketed and managed.
Learn More
Official Matterport Resources
Matterport provides extensive documentation on how 3D technology is revolutionizing the retail industry. Explore their official page for more data, case studies, and global success stories.
Frequently Asked Questions
How can customers interact with products in the virtual showroom?
Interactive 'Mattertags' can be embedded in the tour. These are clickable points placed on products that can display text descriptions, photos, a video demonstration, or even a direct link to the product's purchase page on an e-commerce website.
What is the advantage of professional scanners over 360° cameras for showrooms?
The key advantage is data accuracy. Professional scanners like the Matterport Pro3 capture both high-quality visuals and precise 3D data (LiDAR). This enables the built-in measurement tool, which is crucial for customers buying furniture or for architects and designers specifying products.
How does Google Street View integration work for a retail store?
Once a 360° tour is created, it can be published to the business's Google Business Profile. This allows users on Google Maps to click 'See inside' and virtually walk through the showroom, serving as a powerful tool for local SEO and driving digital foot traffic.
Ready to Open Your Virtual Showroom?
Let's discuss how a digital twin can drive engagement and sales for your retail business.