In the competitive flexible workspace market, potential members evaluate spaces based on ambiance, layout, and amenities. Standard photography can be insufficient for conveying this. 3D digital twins offer a more comprehensive tool for marketing, managing, and monetizing coworking spaces.
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Increase in Qualified Leads
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Faster Booking Decisions
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Higher Occupancy Rates
Application 1: Member Acquisition and Sales
A 3D tour functions as a persistent virtual open house, enabling prospective members to conduct a detailed inspection of the facility at their convenience. This approach yields several benefits for the sales process:
- Virtual Site Inspections: Allows prospects to pre-qualify themselves, ensuring that sales team time is spent on high-intent leads.
- Comprehensive Space Showcase: Effectively demonstrates the full range of offerings—private offices, hot desks, meeting rooms, and common areas—within a single, cohesive model.
- Build Trust via Transparency: An immersive, unedited view of the space provides objective information, building credibility with potential members.
Application 2: Member Experience and Community Building
A digital twin is also a functional asset for existing members:
- Virtual Onboarding: New members can use the tour to familiarize themselves with the layout, amenities, and access points before their first day.
- Event Space Promotion: The model can be used to showcase how common areas can be configured for community events, which helps in promoting such gatherings.
Application 3: Operations and Facility Management
Beyond its marketing utility, a digital twin serves as a powerful operational tool:
- Space Planning and Optimization: Use the dimensionally accurate model to plan desk arrangements, reconfigure common areas, or test new layouts virtually.
- Remote Maintenance Assessment: Share precise visual context with maintenance teams to diagnose issues without requiring an initial site visit.
- Multi-Location Management: For operators with multiple branches, a library of digital twins creates a centralized database for managing all properties consistently.
A 3D digital twin is a functional, data-rich asset for modern coworking space management.
Further Resources
For additional information on this topic, these external resources are recommended:
- Matterport for Coworking: Review official use cases on Matterport's website.
- Coworking Industry Trends: For market data, refer to sources like GCUC (Global Coworking Unconference Conference).