A Guide to Using 3D Digital Twins for Coworking Spaces

In the competitive flexible workspace market, potential members evaluate spaces based on ambiance, layout, and amenities. Standard photography can be insufficient for conveying this. A 3D digital twin offers a more comprehensive tool for marketing, managing, and operating a modern coworking space.

This guide provides a practical overview of how this technology can be applied across the core functions of a flexible workspace business.

Application 1: Member Acquisition and Sales

A 3D tour functions as a 24/7 virtual open house, enabling prospective members to conduct a detailed inspection of the facility at their convenience. This approach provides several benefits for the sales process:

• Pre-Qualified Leads: A virtual tour allows prospects to determine if the space fits their needs before scheduling a physical visit. This ensures that the sales team's time is spent on high-intent leads who are already familiar with and interested in the environment.
• Comprehensive Space Showcase: It effectively demonstrates the full range of offerings—from private offices and dedicated desks to meeting rooms and common areas—within a single, cohesive model. This helps prospects understand all available membership tiers.
• Build Trust via Transparency: An immersive, unedited view of the space provides objective information. This transparency builds credibility and helps prospects make a decision with greater confidence.

Application 2: Operations and Facility Management

Beyond its marketing utility, a digital twin serves as a functional operational tool for community managers and facility teams:

• Space Planning and Optimization: The dimensionally accurate model can be used to plan desk arrangements, reconfigure common areas, or test new furniture layouts virtually, saving time and physical effort.
• Remote Maintenance Assessment: When a maintenance issue arises (e.g., a faulty light or AC unit), the digital twin can be shared with vendors to provide precise visual context, often allowing them to diagnose the issue and arrive with the correct parts, reducing downtime.
• Multi-Location Management: For operators with multiple branches, a library of digital twins creates a centralized, consistent database for managing all properties, standardizing operations and training.

Application 3: Member Experience and Community Building

A digital twin is also a valuable asset for existing members, helping to improve their experience and engagement:

• Virtual Onboarding: New members can use the tour to familiarize themselves with the layout, amenities (like printers or coffee stations), and access points before their first day, making their arrival smoother.
• Event Space Promotion and Planning: The model can be used to showcase how common areas can be configured for community events or private bookings, helping to promote such gatherings and allowing members to plan their own events more effectively.
• Meeting Room Booking: Interactive tags can be placed on meeting rooms within the tour, linking directly to the booking system for that specific room, creating a seamless user experience.