Niranjan Ramamurthy

Director at Adostrophe | Matterport Capture Technician in India

“My work often feels split between two worlds: one is physical, carrying a camera through a job site, and the other is digital, trying to make sense of a line of code or a marketing dashboard. Yet, the mission that connects them is the same for every client, large or small. It’s about ensuring the same powerful tools—whether a virtual tour, a website, or a digital ad campaign—are accessible to everyone, not just the largest corporations.”

Niranjan Ramamurthy's career in the digital industry began in 2003 with work in search engine marketing at Yahoo!, where he managed premier SEM accounts. This early experience established his focus on data-driven strategy.

Later, he began working as an independent freelancer on platforms such as Upwork, focusing on content development, SEO keyword research, and managing Google Ads campaigns. During this period, in 2014, he registered the `adostrophe.com` domain.

This experience led to the formal incorporation of Adostrophe in 2017. In his role as Director, he applies this background to immersive technologies, with a primary focus on creating high-fidelity digital assets for clients.